Personal Care
For health and wellness
Personal care products refer to a range of consumer goods used for grooming, hygiene and self-beautification. These can include items such as soap, shampoo, toothpaste, deodorant, skincare products, makeup, and shaving supplies, among others. Personal care products participate to maintain cleanliness, appearance, improve overall health, and boost confidence and self-esteem.
Wheatoleo designed a complete range of 100% biobased green surfactants and emulsifiers for personal care market combining surface active performance and gentleness. They offer a safe sustainable and environment friendly alternative to conventional fossil-based surfactants. Wheatoleo surfactants are all COSMOS certified and suitable for natural cosmetics and beauty products.
Our ranges
No use of petrochemical solvents
No toxic catalyst
Low energy needs
Renewable raw materials
Wastes reduction and valorization
Wheatoleo surfactants and emulsifiers are perfect candidates for use in green formulations such as Ecolabel products.
They are approved by Cosmos for natural cosmetics.
Appyclean Range
High and stable foaming and gentle cleansing plant-based surfactants.
100% Naturally derived
Based on green technology and co-products valorization, preservative-free, sulfate-free, EO/PEG-free with excellent biodegradability, ideal for the trend towards natural and healthy cosmetics.
High Performance
- APPYCLEAN APPs show excellent wetting, cleansing and foaming properties.
- APPYCLEAN APPs products are suitable for a wide range of pH.
- Displays thickening properties with conventional surfactants enhancing viscosity of formulations.
- Designed for all types of personal care products where mildness and skin compatibility are a must.
Multifunctional surfactants
- Improve or display complementary functionalities of current formulations
- Can be used as primary surfactants for greener formulations
Low Labelling and Healthy
- APPYCLEAN APP products display good skin compatibility and excellent safety profile.
- Appropriate for products used by all the family members, even babies and skin-sensitive.
Pick the optimum Appyclean for your need :
| Product | Foaming Height | Foaming Stability | SOLUBILISING | CLEANING | THICKENING | SPECIFICITY |
|---|---|---|---|---|---|---|
| APPYCLEAN 6781 | ◼︎◼︎◼︎ | ◼︎ | ◼︎◼︎◼︎ | ◼︎◼︎◼︎ | ◻︎ | High cleaning and solubilising |
| APPYCLEAN 6781-S | ◼︎◼︎◼︎ | ◼︎ | ◼︎◼︎ | ◼︎◼︎ | ☐ | Low irritation, foaming and cleansing |
| APPYCLEAN 6382 | ◼︎◼︎◼︎ | ◼︎◼︎◼︎ | ◼︎ | ◼︎◼︎◼︎ | ◼︎◼︎ | High wetting and cleansing, Foam enhancer |
| APPYCLEAN 6886 | ◼︎◼︎ | ◼︎◼︎◼︎ | ◼︎ | ◼︎◼︎ | ◼︎◼︎◼︎ | Dense and stable foam, thickening |
| APPYCLEAN 6781-F | ◼︎◼︎◼︎ | ◼︎ | ◼︎ | ◼︎◼︎ | ◼︎◼︎◼︎ | Preservative boosting and cleansing |
Legend : ◻︎ Low ◼︎ Moderate ◼︎◼︎ Good ◼︎◼︎◼︎ Excellent
Estycare Range
Estycare are polymeric surfactants synthetized by using biobased monomers and according to the principles of green chemistry. Estycare are mild and skin-compatible surfactants suitable for a wide set of personal care applications.
Pick the optimum Estycare for your need :
| Product | Foaming Height | Foaming Stability | SOLUBILISING | CLEANING | THICKENING | SPECIFICITY |
|---|---|---|---|---|---|---|
| ESTYCARE 9820S | ◼︎ | ◼︎◼︎ | ☐ | ◼︎ | ☐ | Foam texturizer and moisturizer |
| ESTYCARE 9868 | ☐ | ☐ | ☐ | ☐ | ◻︎ | Water dispersible emollient and moisturizer |
Appyclean waterless Range
Do you want to formulate concentrated products, to reduce your impact on global water consumption or just to formulate solid cosmetics ?
In order to answer this rising demand, Wheatoleo has developed a specific waterless portfolio.
Pick the optimum Appyclean Waterless for your need :
| Product | Foaming Height | Foaming Stability | SOLUBILISING | CLEANING | THICKENING | SPECIFICITY |
|---|---|---|---|---|---|---|
| APPYCLEAN 6781-M | ◼︎◼︎ | ◼︎ | ◼︎◼︎ | ◼︎◼︎◼︎ | ☐ | Foaming and cleaning |
| APPYCLEAN 6781-G | ◼︎◼︎◼︎ | ◼︎ | ◼︎◼︎ | ◼︎◼︎◼︎ | ◻︎ | Foaming and cleaning |
| APPYCLEAN 6382-M | ◼︎◼︎ | ◼︎◼︎ | ◼︎ | ◼︎◼︎◼︎ | ☐ | Foaming, cleansing and wetting |
| APPYCLEAN 6382-G | ◼︎◼︎◼︎ | ◼︎◼︎◼︎ | ◼︎ | ◼︎◼︎◼︎ | ◼︎ | Foaming, cleansing and wetting |
| APPYCLEAN 6512-M | ◼︎◼︎ | ◼︎◼︎ | ☐ | ◼︎◼︎◼︎ | ◼︎◼︎ | Wetting, co-emulsifier and thickening |
| APPYCLEAN 6512-G | ◼︎◼︎ | ◼︎◼︎◼︎ | ☐ | ◼︎◼︎◼︎ | ◼︎◼︎◼︎ | Wetting, co-emulsifier and thickening |
Appysoap Range
Derived from 100% natural and widely available sustainable resources, APPYSOAP series are preservative-free Liquid Potassium soaps.
Pick the optimum Appysoap for your need :
| Product | Foaming Height | Foaming Stability | SOLUBILISING | CLEANING | THICKENING | SPECIFICITY |
|---|---|---|---|---|---|---|
| APPYSOAP 7024 | ◼︎ | ◼︎ | ☐ | ◼︎◼︎◼︎ | ☐ | Potassium cocoate Soap, cleaning |
| APPYSOAP 7068 | ◼︎ | ◼︎ | ☐ | ◼︎ | ◼︎◼︎◼︎ | Potassium oleate Soap, cleaning and thickening |
| APPYSOAP 5000 SERIES | ◼︎ | ◼︎ | ☐ | ◼︎ | ◼︎◼︎◼︎ | Vegetable oil based Potassium Soaps |
Sophorolipids Range
Sophorolipids are a class of glycolipids produced by yeast and bacteria, most commonly Candida bombicola. They have potential applications in various fields, including as surfactants in personal care and cosmetic products, and as emulsifiers and stabilizers in food and pharmaceutical industries. They are also being studied for their biodegradability, low toxicity and potential as alternative to petroleum-based surfactants.
| Product | Foaming Height | Foaming Stability | SOLUBILISING | CLEANING | THICKENING | SPECIFICITY |
|---|---|---|---|---|---|---|
| SOPHOROLIPIDS ECOS | ☐ | ☐ | ◼︎◼︎ | ◼︎◼︎ | ☐ | Mild cleaning biosurfactant |