Home Care

For swift cleaning with high results

Homecare refers to detergents or miscellaneous cleaning products used for household cleaning tasks, such as washing dishes, clothes, and surfaces. They come in various forms, including liquids, powders, and pods. Household detergents are formulated to remove dirt, grime, and stains from various surfaces and materials, and may contain a combination of surfactants, enzymes, bleaches, and other ingredients to achieve this. Different types of household detergents are designed for specific cleaning tasks and are marketed accordingly, such as laundry detergents, dishwashing liquids, and all-purpose cleaners.

Wheatoleo designed a complete range of 100% biobased green surfactants for homecare market combining surface active performance and gentleness. They offer a safe sustainable and environment friendly alternative to conventional fossil-based surfactants. Wheatoleo surfactants are all ECOCERT detergents certified and suitable for natural detergents and household products.

Our ranges

appyclean wheatoleo bio surfactant

No use of petrochemical solvents


No toxic catalyst


Low energy needs


Renewable raw materials


Wastes reduction and valorization

Wheatoleo surfactants are perfect candidates for use in green formulations such as Ecolabel products.
They are approved by Ecocert for natural detergents.

Appyclean Range

High and stable foaming, good wetting and degreasing plant-based surfactants.


Based on green technology and co-products valorization, preservative-free, sulfate free, EO/PEG- free with excellent biodegradability, ideal for the trend towards.

  • APPYCLEAN APPs show excellent wetting, degreasing and foaming properties.
  • APPYCLEAN APPs products are suitable for a wide range of pH
    Displays thickening properties with conventional surfactants enhancing viscosity of formulations.
  • Designed for all types of household and I&I cleaning where efficiency and safety are a must.
  • Improve or display complementary functionalities of current formulations.
  • Can be used as primary surfactants for greener formulations.
  • APPYCLEAN APP products show low CLP labelling and excellent safety profile.
  • They comply with Ecolabel and Ecocert requirements.
  • Appropriate for products used by all the family members, even babies and skin-sensitive.

Pick the optimum Appyclean for your need :

Legend : ◻︎ Low ◼︎ Moderate ◼︎◼︎ Good ◼︎◼︎◼︎ Excellent

homecare cleaner biosourced plant surfactant
homecare sustainable green cleaning surfactant
homecare plant origin surfactant
homecare bio surfactant plant extracts
homecare ecology green industry

Appyclean waterless Range

Do you want to formulate concentrated products, to reduce your impact on global water consumption or just to formulate solid or pods products ? In order to answer this rising demand, Wheatoleo has developed a specific waterless portfolio.

Pick the optimum Appyclean Waterless for your need.

Appysoap Range

Derived from 100% natural and widely available sustainable resources, APPYSOAP series are preservative-free Liquid Potassium soaps.

Pick the optimum Appysoap for your need.

Sophorolipids Range

Sophorolipids are a class of glycolipids produced by yeast and bacteria, most commonly Candida bombicola. They have potential applications in various fields, including as surfactants in personal care and cosmetic products, and as emulsifiers and stabilizers in food and pharmaceutical industries. They are also being studied for their biodegradability, low toxicity and potential as alternative to petroleum-based surfactants.