Personal Care

For health and wellness

Personal care products refer to a range of consumer goods used for grooming, hygiene and self-beautification. These can include items such as soap, shampoo, toothpaste, deodorant, skincare products, makeup, and shaving supplies, among others. Personal care products participate to maintain cleanliness, appearance, improve overall health, and boost confidence and self-esteem.

Wheatoleo designed a complete range of 100% biobased green surfactants and emulsifiers for personal care market combining surface active performance and gentleness. They offer a safe sustainable and environment friendly alternative to conventional fossil-based surfactants. Wheatoleo surfactants are all COSMOS certified and suitable for natural cosmetics and beauty products.

Our ranges


No use of petrochemical solvents


No toxic catalyst


Low energy needs


Renewable raw materials


Wastes reduction and valorization

Wheatoleo surfactants and emulsifiers are perfect candidates for use in green formulations such as Ecolabel products.
They are approved by Cosmos for natural cosmetics.

Appyclean Range

High and stable foaming and gentle cleansing plant-based surfactants.


Based on green technology and co-products valorization, preservative-free, sulfate-free, EO/PEG-free with excellent biodegradability, ideal for the trend towards natural and healthy cosmetics.

  • APPYCLEAN APPs show excellent wetting, cleansing and foaming properties.
  • APPYCLEAN APPs products are suitable for a wide range of pH.
  • Displays thickening properties with conventional surfactants enhancing viscosity of formulations.
  • Designed for all types of personal care products where mildness and skin compatibility are a must.
  • Improve or display complementary functionalities of current formulations
  • Can be used as primary surfactants for greener formulations
  • APPYCLEAN APP products display good skin compatibility and excellent safety profile.
  • Appropriate for products used by all the family members, even babies and skin-sensitive.

Pick the optimum Appyclean for your need :

Legend : ◻︎ Low ◼︎ Moderate ◼︎◼︎ Good ◼︎◼︎◼︎ Excellent

personal care hair natural surfactant
personal care baby product plant origin
personal care natural solution
personal care suncare green development
personal care plant origin surfactant

Estycare Range

Estycare are polymeric surfactants synthetized by using biobased monomers and according to the principles of green chemistry. Estycare are mild and skin-compatible surfactants suitable for a wide set of personal care applications.

Pick the optimum Estycare for your need :

Appyclean waterless Range

Do you want to formulate concentrated products, to reduce your impact on global water consumption or just to formulate solid cosmetics ?
In order to answer this rising demand, Wheatoleo has developed a specific waterless portfolio.

Pick the optimum Appyclean Waterless for your need :

Appysoap Range

Derived from 100% natural and widely available sustainable resources, APPYSOAP series are preservative-free Liquid Potassium soaps.

Pick the optimum Appysoap for your need :

Sophorolipids Range

Sophorolipids are a class of glycolipids produced by yeast and bacteria, most commonly Candida bombicola. They have potential applications in various fields, including as surfactants in personal care and cosmetic products, and as emulsifiers and stabilizers in food and pharmaceutical industries. They are also being studied for their biodegradability, low toxicity and potential as alternative to petroleum-based surfactants.